Before the drops. Before the statements. Before the noise.
The True North Founders Tee is the core uniform — worn by those who were here early and understand the brand at its most stripped-back level. Featuring an extended True North wordmark across the chest, this piece carries presence without needing colour or contrast.
This tee isn’t loud — it’s deliberate.
A signal to those who know what it stands for.
Built for the inner circle. Worn without explanation.
Details
Premium cotton T-shirt
Relaxed fit
Extended True North wordmark across chest
Minimal compass detail
Designed as a core, non-seasonal piece
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Before the drops. Before the statements. Before the noise.
The True North Founders Tee is the core uniform — worn by those who were here early and understand the brand at its most stripped-back level. Featuring an extended True North wordmark across the chest, this piece carries presence without needing colour or contrast.
This tee isn’t loud — it’s deliberate.
A signal to those who know what it stands for.
Built for the inner circle. Worn without explanation.
Details
Premium cotton T-shirt
Relaxed fit
Extended True North wordmark across chest
Minimal compass detail
Designed as a core, non-seasonal piece
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!